Florida Yacht Group Expands Operations, Adds Brands

Description: Despite economic downturn, Florida Yacht Group, bears down on premium brands and upgraded service, poised to resurface on top of their game.

FOR IMMEDIATE RELEASE -- February 4, 2009 -- Miami Beach, FL -- It was announced today, that Eastern Yachts has officially become part of the Florida Yacht Group (FYG) , the marketing entity for several previously independent dealers such as Florida Yacht Charters and Sales, Sailboats Florida, Yacht Sales Florida and various other licensees.

Eastern Yachts, is a prestigious yacht sales firm located at 1177 Avenue C, at the Port of Palm Beach, Florida in Palm Beach County. In doing so the group has added both the Beneteau and Catalina Yacht brands to its already impressive line-up of quality products. Per Huffeldt will remain active as a shareholder and Fokke De Jong as operations manager of the Palm Beach office.

In 2008, Florida Yacht Group also established majority ownership of Yacht Sales Florida and Sailboats Florida, both located in St. Petersburg, Florida. This gave the group a premium sales and operations hub on the west coast and added the high-end ­­Hanse and Moody Sailboat product lines. FYG is now the largest Dealer Network east of the Rockies with its ten locations throughout Florida and the Bahamas.

"We have positioned The Group so it can deliver the best products and services at the best prices. We added several strategic locations to adequately cover the sales and service needs of our customers in the state of Florida for our premium brands,” stated Dave Sell, CEO of Florida Yacht Group. "We are known for our ability to sell and service these brands in a way which exceeds the customers’ expectations bringing the pleasure back into yachting.” 

In 2008, the Group also expanded its fleet of charter yachts, and now also offers flexible fractional ownership and lease options in its new FlexTime program. It also expanded its service and warranty capabilities to focus on excelling in customer service. Dave Sell, CEO added,

“It is a challenging environment in the yachting industry today, which is all the more reason to excel in supporting our customers’ needs and offering convenient service locations and the best customer service available. Our headquarters, located by the Port of Miami also allows us the ability to ship our yachts worldwide which is an added strategic advantage.”

Florida Yacht Group has ten offices in Miami Beach, Key Largo, Key West, Abaco, Bahamas; Amelia Island, Melbourne, Fort Pierce, Palm Beach, and on the West Coast; St Petersburg and Fort Myers. The Florida Yacht Group now represents Carver, Jeanneau, Hunter, Fountaine Pajot, Beneteau, Hanse/Moody and Catalina Yachts.

For more information contact:

Purcella & Associates, Inc., Sandra Purcella, sandra@purcella.com, t: 954.760.4984

21 West Las Olas Boulevard, Fort Lauderdale, FL 33301